Web Statistics

Website statistics are also referred to as web analytics, which is the collection and analysis for purposes of understanding and optimizing web usage.

The eDIY Website Builder website statistics uses log file analytics versus script-based software and this delivers more accurate website statistics without the use of JavaScript tags.

With log file analysis, you can measure website visitor traffic separately from spider and bot traffic, analyze website speed and page load times. Script-based analyzers such as Google Analytics only record data from pages that have the JavaScript tracking code. That means pages without the ability to process Javascript code are not being included in your website statistics.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Our built in web analytics software can also help you measure the results of traditional print advertising campaigns. It helps you to see how the traffic to the website changed after the launch of a new advertising campaign.

Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps you when doing market research.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

The eDIY Website Builder statistics package is a comprehensive tool that shows you a lot of detail about site visitors, referring website information and visitor country information down to which town the visitors was from.