7 Basic Tips on How to Improve Your Google Ranking

If you are new to the online world and you are aiming to make your site appear on the first page of Google, then you must apply some search engine optimization techniques on your website.  SEO or Search Engine Optimization is the actual process of building up your site and maximize its potential to be on top of the search engine page.  A search engine optimizer is often called as SEO specialist.

Different ways of optimizing your site will also render different results. Combining different methods of SEO will boost your site's ranking on search engine result pages. Because you are new to the SEO playing field, can you compete with all those websites that have had a considerable head start in terms of domain age and number of indexed pages?

Yes of course. The SEO playing field is even for all aspirants in many other aspects. And to start off, here are seven basic tips on how to improve your Google ranking, which are as follows:

1. Familiarize the guidelines. Google has set the rules in the Google Webmaster Guidelines. The first thing to do for a new website owner like you is to read the guidelines first before anything else. 
2. Choose a keyword phrase that you will to optimize the web content.  Instead of using just one word, try optimizing your site using two to four-worded phrases.  Using one-word keyword places you to a position where there are high numbers of competitors or users of that particular keyword.   Ask yourself, what keyword phrases that a person would usually search on that may lead to your website?  To see what keyword is receiving hot search hits, you can check Google trends.
3. If you are having a hard time deciding what kind of keyword to use, you can use key word generating tools like Google Adwords (https://adwords.google.com/select/KeywordToolExternal) to provide you with the needed statistics and suggestions.
4. Check your keyword density. Use your keyword three to five times in an article depending on the word count. Stuffing your article with keywords will only get your site penalized by Google.  The ideal ratio is commonly one keyword per 100 words in the article.
5. Put title tags on each of your pages. Give your page an identity so that crawlers can recognize it when they see it. As much as possible, put your target keyword on the descriptive title of the page.
6. To generate traffic, submit your site or page URLs to social bookmarking sites. URL submissions to website directories give stable promotion of ones website.
7.  Submit articles with anchor texts linking back to your site on article directories and comment section of blog. Like URL submissions, article submissions and blog commenting can also help build up your site for ranking domination.  The number of links leading to your site will spell your success in SEO.

If you are still not sure about this whole SEO business and Google ranking thing, you can hire qualified SEO consultants that can do the optimisation job for you.  Make sure that they use legitimate techniques that will not let Google sanction your site for such abuse.  Know well the SEO specialist that you hire and make sure that they will push your site up and not pull it down.